Transforming creativity into operational business

To explore the motivation for setting up own fashion brand.

To explore other available options.

To introduce basic principles of running own business.

To set the foundation for a business plan.

Many young creatives have excellent ideas. However, this on its own doesn’t translate to a successful business. I provide guidance on how to conceptualise creative ideas to transform them into a viable business.

Similar to the creative process, there are foundation blocks on which a business is built. In a structured way, I guide clients to think and apply their ideas to the entire business planning process. Starting from research, design, competition, positioning, pricing, sales, promotion, sourcing, manufacturing, distribution, customer service and HR; through to contracting, costs, long-term financial projections, and management.

If the client wants to focus only on certain aspects of the business or individual topics that need addressing, we can work specifically through them.

I make sure that we speak the same language, providing examples and making parallels that are relatable. Our common goal is to merge the two worlds – business and creative, and set the client on a path of business success.

Client understands what it takes to run a business/brand.

Client understands where their strength is and what competencies they need to develop or outsource.

Client is able to make strides in developing their business through growth or change after the introduction of relevant concepts and information.